Are You Sabotaging Your Real Estate Agent Sales With This Tactic?

We've all been subject to this sales tactic, particularly when times are tough: the hard sale. We all dread it when it's time to buy a car, yet are you letting it sabotage your real estate agent sales success? There is a radically more effective way to get more listings and more closings, a way that actually makes the experience more enjoyable for everyone involved, instead of less. It's called "marketing ball," which was developed by Robert Middleton. If it sounds like fun, that's because it is:-).

Like any game, marketing ball has rules, and the number one rule of marketing ball is NO SALES PRESSURE as you run around the bases to making a sale.

So, to get started playing marketing ball, you first need to have a clear picture of who your ideal clients are and how you can solve their problems. You see, first base in marketing ball is called "attention", and it's really hard to capture someone else's attention by talking about yourself. This is because strangers don't care about you. At all. They care about themselves. So, when you want to catch the attention of people who want to buy or sell their homes, you have to talk to them about their problems. For example, if you are trying to work with expired listings, the looser approach is, "hi, I've sold tons of houses in your neighborhood." The winning approach is something more like, "I work with homeowners in xyz area who have been having trouble selling their home."

If you've captured the attention of a potential client, they'll actually say "oh, tell me more." This is when you get to move to the next base. At that point you can start to provide more information about how you work. Remember: the client is interested in what's in it for them. So instead of giving your clients the run-down on your processes (e.g. "We put up a website with these 5 special features... ") tell them about the end results of what you do (e.g. "By using the latest technologies to show off your home, we find buyers who are eager to pay top dollar to get the perfect home."). If this conversation progresses well, you'll find the client asking how they can work with you, the next base. That is when you can start a sales conversation based on mutual interest and respect, instead of unpleasant hardball.

The lead consultant here at Real-Estate-Agent-Marketing, Samantha Hartley, has been certified in teaching marketing ball. If you are interested in using marketing ball and other enlightened strategies for increasing your real estate agent sales, get in touch with us today, naturally at no cost or obligation.

To learn how to create marketing messages that get clients to say, "OMG, I need to work with you!" get your complimentary ticket to the webcast on Jaw-Dropping, Client-Getting Messages. http://jawdroppingmarketing.com